Edina (E.T) Technologies — App

Position: AI Product Designer

*this work is under an nda*

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Overview:

  • Stay Lean: Joined at early stage, managing rapid ideation while working alongside eng to own end to end user flow. 0→1
  • Wore multiple hats: Conducted research. Worked on app design. Learned about the tech stack and edge cases. Coded some. Attended all meetings. Iterated.
  • Influenced product strategy: Aligned shareholders, stakeholders, and users with integral features within the app.

What I enjoyed:

  • Learning about neural networks and how to implement intentional interactions with AI in mind.
  • Digging deep into prototyping my own designs for testing and streamlining the design to eng handoff process in efficient ways.
  • Seeing direct user impact through a streamlined process while aligning with organizational goals.

*this work is under an nda*

please email me for slide deck or if you have any questions

Example Slide Deck:

For now, here are slides from my deck using a prototype that does not pertain to this work but may reflect a similar process in my decision making:

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With UX, I like to look deeper than the interface and look at the bigger picture; understanding how we can have shareholders, stakeholders, and users all aligned in making product decisions — think amazon’s “buy now” button. User Behavior: impulsive buying (this new button shortens cart task-flow). More buying → increase in revenue. KPI’s? —> 📈 conversion rate. Shareholders: 🙂 Stakeholders: Is it feasible? It’s feasible. 🙂